Mobile Phone Xchange (MPX), the recycling company for mobile phones, has been forced to remove their ads. According to the Advertising Standards Authority, their ads were designed to mislead the viewers.
The TV ad, which was telecasted by MPX, stated that the users could exchange their unwanted handsets for cash at mobilephoneexchange.co.uk. They were inviting all those people, who recently had updated to a newer model or were looking for a change, and wanted them to get an immediate valuation of their old mobile.
ASA received complaint from one of the viewers. According to him, MPX were not accepting his old mobile phone for exchange of cash, completely opposing to what their ad was claiming.
As per the recent reports, MPX did admit to ASA that they were not offering cash for all the mobile phones that were coming to them. However, they said that they were not misleading customers. They had exchanged almost 900 mobile phones since the ad was launched on live in exchange of cash. This was proof enough for confirming the authenticity of the advertisement.
However, ASA did not accept the points that MPX made in front of them. They ordered that the broadcasting intensity of the ad, which was currently very high, should be lowered to a considerable level. This move was made to remove the misconception that most users were having with regards to their mobile phone. Now, they will be aware of the fact that not all phones are available for a payment from mobilephoneexchange.co.uk.
Tags: Mobile-Phone-Exchange