When you browse through web pages, RSS feeds or any other public material; chances are you will encounter advertisements. These are everywhere, product placements in movies, video games and TV shows are prevalent, and every major street and intersection has a banner or poster ad; so it comes as to no surprise that there are ads even in mobile phones.
But have you ever wondered what it would be like if you had the ability to actually interact with an advert? Would you like to have the chance to tell them you like the product and are planning on purchasing one, or you really hate the ad and would never want to see it again?
Orange will begin the testing of Orange Shots, a new, innovative form of advertisement on 100,000 of its subscribers on the Monkey plan. The Shots will be comprised of SMS and MMS messages that subscribers can choose to reply to, giving brands a direct feedback from the consumers.
From a business perspective, this is a very efficient form of advertising. Not only will brands be able to get publicity with the ads, but getting direct customer feedback will enable companies to modify their marketing and production processes to meet the demands of their customers better.
For consumers, Orange Shots not only promises to deliver interest and lifestyle relevant advertisements, but also access to special promotions and exclusive content. News and media content will be given along with the ads as a form of benefit. These special contents will be provided for by participating brands4Music, Ubisoft, COI and Snickers have all been confirmed to be part of the Orange Shots. Most importantly, users can control the amount of ads and content that they will receive.
For more details on Orange’s plans for the ‘Shots, head straight to Mobile Today.
Tags: Orange