When you have a product that is not due for launch until the holiday season, February is not exactly the best time to start showing ads.
The big argument here is that market interest tends to die out in time and keeping everyone interested for a long period would mean risking a large investment in a continuous marketing campaign.
However, when you have a product as good as Microsoft’s upcoming mobile platform, it certainly does not hurt leaving people with the sense of long term wanting.
The new Windows Phone 7 series is the very first truly innovative operating system to arrive for mobile phones. It can be said that the Apple iPhone OS set the standard for touch screen user interfaces and that the Google Android was one of the most forward thinking platforms in terms of customization and app content. WP7 on the other hand, totally re-writes the way we look at mobile phones.
Features wise, WP7 brings all the missing parts that previous versions of the OS needed. Touch screen controls, easy navigation design and intensive customization is now present in the new platform, and even more intriguing is its large-panel approach to creating menus.
Users will find themselves panning across various “menus” that are larger than the display screen. Each menu is focused on various phone aspects; “people” is set to deliver information and updates on contacts for calling, messaging and other purposes. “Games” will bring the new Xbox Live Games functionality. Media has been split to “pictures” and “music and videos” and also features the new Zune system (with the possibility that Zune will be available in the US). Several other menus bring other functionalities too.
Overall, WP7 transforms the mobile phone experience into something totally new.
See the initial video demonstrations of the features of WP7 at Softpedia.
Tags: Windows-Mobile-7