The HTC made Google smart phone was originally thought to be the iPhone killer that the mobile industry has been hoping for. And while they are pretty close in terms of hardware specifications, the Nexus One fails to succeed in the one crucial factor needed by any device: making sales.
Looking at figures alone, Google sold 20,000 units of the Nexus One during its first week of sales. By comparison, when Vodafone offered the iPhone for the first time last January, they managed to sell 100,000 units of the device –and yes, by that time, the iPhone was already 2 years old and O2 already had over a million iPhone subscribers.
So what gives? The Nexus One is a terribly powerful phone when it comes to hardware. The processor is a 1GHz Snapdragon which means that apps and loading times are fast. The 3.7 inch AMOLED capacitive touch screen is not only accurate with control feedback, but also delivers high quality visuals as well. The 5 mega pixel camera is still a good standard for today’s smart phones and of course, the Android OS is one of the most sought after platforms of today.
The iPhone is winning over the Nexus One because Google failed to market the device properly. Despite the big hype and fuss within the mobile phone industry, hardly anyone else knew that Google was making its own smart phone. The device came out in a small event held by Google at their headquarters, the overall lack of marketing and advertisement was all but underwhelming as we wondered how Google thinks they can actually sell 3.5 million units. The worst part of all was making the device exclusively available on the Google Online Store.
For an in depth look at the Google phone, the Nexus One, go to Stuff TV.
Tags: Google-Nexus-One