Knowing your market is one of the most important factors to good marketing, and Orange Mobile UK has been busy studying the different preferences of men and women when it comes to accessing and purchasing digital content.
There is no discernible difference as to which gender prefers smart phones more, though the usage patterns are quite different, which means that we can expect the mobile internet to cater more towards these patterns than anything else.
Right off the bat, the biggest results of the study pertains to video content downloads. According the Orange Mobile, men prefer to download video content more than women. From cartoon episodes to sports clips, men take up more than half the market of video viewing clients. This means that apps such as iPlayer, the MSN Player and more will be focusing on being able to deliver more male-oriented user content.
Sports – the one major factor as to why men are such big video users. Sports clips allow users to catch up on the latest results and see the biggest plays no matter where they are.
Women on the other hand are seen to be focused more on sending messages, videos and images to friends and family –making the most of their online time by keeping in touch and up to date with their contacts.
With games, there is also a definite difference between which types of games are preferred more by men and which ones are proffered by women. It has been revealed that men will prefer to play games that are time-challenge oriented. Apps such as Tetris which require constant attention and deliver instant results are proffered by men while women prefer the more passive and strategy based games such as Sims and Monopoly.
Read more about the difference of phone preferences by gender at Softpedia.
Tags: Apps, games, Gender-Studies, Orange, Research