The Apple iPhone is one of the most successful and iconic smart phones of all time, and for the general public, it is the handset of choice. For the business market however, Apple’s name is more synonymous with their iMac and PowerBook devices as opposed to their touch screen smart phone. Instead, BlackBerry is the go-to device when it comes to delivering enterprise solutions for many big companies.
BlackBerry first made its name in the business market by turning email access into something as fast and as easy as instant messaging. In fact, the term Crackberry was made due to the many people who found themselves addicted to using their BlackBerry devices for accessing their email accounts all day. With the advent of better wireless technology and networking, RIM (creators of BlackBerry), were able to expand services to over much more than just email correspondence –users can also link up directly to a company’s database (SQL, etc) and more.
Of course, BlackBerry’s phone designs are also part of what made them so successful. Their devices always came equipped with very impressive QWERTY keyboards. Despite the small space on the face of the phones (most of their keyboard layouts were portrait oriented); typing on these handsets, even with large fingers was not a major issue. This was thanks to the well spaced letters and the innovative designs of the buttons.
Despite the initial advantage of the BlackBerry, the Apple iPhone is still a major contender in the business market. Now offering new security features that the BlackBerry has yet to match, there are already plenty of business clients who are considering the iPhone –especially when their phone needs focus less on enterprise related functions and would prefer to have better security instead.
Expect to see these two phones go head to head in the next few months as BlackBerry tries to catch up with the mobile phone market.
Tags: Apple, AppleiPhone, BlackBerry, business-phone, smartphone