Unfortunately for Microsoft, the Kin One and Kin Two, their social networking focused duo of smart phones, did not gain enough of a grip in the US market. This then resulted in the cancellation of any plans to bring it over to European shores. With all the marketing and hype that Microsoft tried to build for their failed mobile phones, it is a wonder whether or not they still have what it takes to claim a significant marketing share with what they currently have to offer.
Thankfully for them, they still have a few tricks up their sleeve. Instead of charging into the mobile war blindly, they have decided to use what they have learned of today’s mobile phone consumers onto the development of the Windows Phone 7 platform. Though it is unlikely that they are going to emerge at the top anytime soon, at least they are preparing to do so in the near future.
In order to increase consumer awareness of their existing brand, they have decided to help retailers prepare for the new line of Windows Phone 7 toting products. Floor advertisements will be seen in stores within the month to have the brand ingrained into customers in time for the impending September release date.
Yes, you read right. According to official Microsoft documents, a third quarter launch date is confirmed. Though the month of September is still public speculation at this point, it seems about right considering the marketing prep time.
The computer and mobile phone maker is having trouble keeping their seven percent market share as compared to booming Apple’s fifteen percent and the Google Android’s ten percent. Nokia’s Symbian platform is in the lead in terms of operating systems, keeping a significant lead at forty-four percent.
It looks like Microsoft is in for the market fight of their life. But at least they are not leaving anything to luck and chance.
Tags: Microsoft, Microsoft-Kin-One, Microsoft-Kin-Two, Windows-Phone-7