Knowing your market is one of the most important factors to good marketing, and Orange Mobile UK has been busy studying the different preferences of men and women when it comes to accessing and purchasing digital content.
There is no discernible difference as to which gender prefers smart phones more, though the usage patterns are quite different, which means that we can expect the mobile internet to cater more towards these patterns than anything else.
Right off the bat, the biggest results of the study pertains to video content downloads. According the Orange Mobile, men prefer to download video content more than women. From cartoon episodes to sports clips, men take up more than half the market of video viewing clients. This means that apps such as iPlayer, the MSN Player and more will be focusing on being able to deliver more male-oriented user content.
Sports – the one major factor as to why men are such big video users. Sports clips allow users to catch up on the latest results and see the biggest plays no matter where they are.
Women on the other hand are seen to be focused more on sending messages, videos and images to friends and family –making the most of their online time by keeping in touch and up to date with their contacts.
With games, there is also a definite difference between which types of games are preferred more by men and which ones are proffered by women. It has been revealed that men will prefer to play games that are time-challenge oriented. Apps such as Tetris which require constant attention and deliver instant results are proffered by men while women prefer the more passive and strategy based games such as Sims and Monopoly.
Read more about the difference of phone preferences by gender at Softpedia.
Posts Tagged ‘Orange’
Orange UK Conducts Gender Specific Studies
Tuesday, April 13th, 2010Orange Shots Brings Interactive Advertising
Thursday, January 28th, 2010
When you browse through web pages, RSS feeds or any other public material; chances are you will encounter advertisements. These are everywhere, product placements in movies, video games and TV shows are prevalent, and every major street and intersection has a banner or poster ad; so it comes as to no surprise that there are ads even in mobile phones.
But have you ever wondered what it would be like if you had the ability to actually interact with an advert? Would you like to have the chance to tell them you like the product and are planning on purchasing one, or you really hate the ad and would never want to see it again?
Orange will begin the testing of Orange Shots, a new, innovative form of advertisement on 100,000 of its subscribers on the Monkey plan. The Shots will be comprised of SMS and MMS messages that subscribers can choose to reply to, giving brands a direct feedback from the consumers.
From a business perspective, this is a very efficient form of advertising. Not only will brands be able to get publicity with the ads, but getting direct customer feedback will enable companies to modify their marketing and production processes to meet the demands of their customers better.
For consumers, Orange Shots not only promises to deliver interest and lifestyle relevant advertisements, but also access to special promotions and exclusive content. News and media content will be given along with the ads as a form of benefit. These special contents will be provided for by participating brands4Music, Ubisoft, COI and Snickers have all been confirmed to be part of the Orange Shots. Most importantly, users can control the amount of ads and content that they will receive.
For more details on Orange’s plans for the ‘Shots, head straight to Mobile Today.