The complaints have been ringing throughout the years: strict app approval procedures, no multitasking, no Flash support, no removable battery, and so on and so forth. Apple’s list of most common complaints is something that most tech fanatics could recite off the top of their heads if asked.

So the question is, if so many people have complaints about Apple, why is the Cupertino based company still so successful? The answer is because Apple’s very own engineers have planned this from the start –the complaints, that is.

Steve Jobs is a bully, talking down Adobe and trashing Flash in his recent blog post. But this is not about just promoting HTML5 which some people already use; it is about killing off the predecessor Flash. The reason for this is that Apple can predict the trend of HTML5, but Flash is something outside of their hands, outside of their control. While the incompatibility argument is true, that could have been amended if Apple worked together with Adobe.

The same goes for not enabling the use of multitasking in the Apple iPhone and the iPod Touch (and recently, the iPad touch screen tablet). This is because Apple had nothing to gain by allowing people to run more than one application at the same time. But now, with the introduction of the iAds service, Apple has something they need with the feature –the ability to enable the ad service no matter function you are running on the device.

Technology and the internet are considered to be free industries (using the term loosely), and it is an ambitious effort for any company –even as big as Apple to even try and control the trends and directions of it. We certainly cannot blame Apple for trying (any smart company should), but the public certainly hates the outright cutthroat way that Jobs is doing it. And as bad as that already sounds, the really scary thing about this is the fact that Apple actually came close to succeeding –and they have not stopped.